9 Makeup Techniques to Enhance Your Features in Your 40s

Hydrate and Prime

Start with a hydrating primer to prep your skin, which helps makeup glide on smoothly and minimizes the appearance of fine lines.

Lightweight Foundation

Opt for a lightweight, hydrating foundation or tinted moisturizer to even out skin tone without settling into wrinkles.

Conceal Strategically

Use a creamy concealer to brighten under-eye areas and cover any dark spots or blemishes.

Set with Powder Sparingly

Use a translucent setting powder only where needed to avoid a heavy, cakey look.

Enhance Brows

Fill in sparse eyebrows with a pencil or powder to frame your face and create a more youthful appearance.

Define Eyes with Neutral Tones

Use neutral eyeshadows to define your eyes subtly, avoiding overly dark shades that can make eyes appear smaller.

Lift with Mascara

Curl your lashes and apply a lengthening mascara to open up your eyes and give a lifted effect.

Add a Pop of Color

Choose a flattering blush color to add a healthy flush to your cheeks and bring warmth to your face.

Finish with Lip Color

Define your lips with a lip liner and choose a moisturizing lipstick or lip gloss in a shade that complements your skin tone.